Türk Ticaret Bankası — Digital Banking Transformation
Redesigning a web and mobile banking experience to support the relaunch of Türkiye's first private-sector bank after a 20-year hiatus — balancing regulatory complexity, accessibility, and modern UX standards
Project Overview
Türk Ticaret Bankası (TTB) — Türkiye’s first private-sector bank — re-entered the market after a 20-year hiatus with a renewed focus on digital-first banking. In partnership with Enqura, TTB initiated a comprehensive redesign of its digital banking ecosystem, including web and mobile platforms, to support its relaunch in 2024.
The project aimed to establish a scalable, accessible, and modern digital banking experience that meets current regulatory, usability, and customer expectations—while rebuilding trust with both individual and corporate users.
Client: Türk Ticaret Bankası (Turkish Trade Bank)
Platform: Web & Mobile Digital Banking
Year: 2024–2025
Design Strategy
The primary challenge was to design a digital banking experience for a brand returning to the market after two decades — without relying on recent user behavior or established digital habits.
The goal was a technology-integrated yet approachable banking experience that balances functional complexity, accessibility and compliance, and a modern visual language aligned with TTB's renewed brand identity. The strategy focused on reducing cognitive load, clarifying critical banking actions, and ensuring consistency across platforms — laying a foundation for future feature expansion.
My Role & Contribution
As a UX/UI Designer, I contributed across the end-to-end design process for both the mobile app and digital banking platform.
My responsibilities included:
Desk research and competitive analysis to identify industry patterns and usability benchmarks
Designing user flows and wireframes for key banking scenarios
Creating high-fidelity UI aligned with the new brand identity
Contributing to a scalable design system
I worked closely with product owners and CPOs to align design decisions with business goals, developers and analysts to ensure technical feasibility, and client stakeholders through regular one-on-one sessions to iterate on requirements and feedback.
Outcomes & Current Status
This project is part of a large-scale, multi-phase digital transformation. The components and flows I worked on have already been published and are actively used, with additional features continuing to be developed by the broader product team.
Key outcomes:
Delivered and launched core web and mobile banking flows within a phased rollout plan
Increased task completion rates by 12% through improved information architecture and interaction design
Contributed to a shared design system supporting consistency across teams and future development
Ensured smooth handoff and implementation of shipped features through close cross-functional collaboration
Key Design Challenges
Designing without recent user data:
The bank's long absence from the market meant limited access to recent behavioral insights, requiring reliance on industry benchmarks, desk research, and iterative validation.Balancing enterprise complexity with usability:
Banking regulations, security requirements, and technical constraints needed to be translated into clear, approachable user flows without overwhelming users.Aligning multiple teams during a brand relaunch:
Close coordination across stakeholders, product leadership, and development teams was essential to maintain consistency across platforms while supporting phased delivery.
NDA & Confidentiality
Due to confidentiality agreements, I’m unable to share detailed screens or specific product features from this project. However, I’m happy to walk through my design approach, decision-making process, and lessons learned during interviews or portfolio reviews.