Three smartphones displaying banking app interfaces with options to add money, manage accounts, and enter personal information. The screens show dark mode themes with white text and icons.

Expertise

I design digital products that are structured, scalable, and built around real user behavior. With experience in fintech, digital banking, and identity verification, I focus on creating clear, frictionless experiences within complex systems — validated by research, not assumption.

  • Design decisions should be validated — not assumed.

    I conduct moderated and unmoderated usability testing on core flows and upcoming features, combining qualitative insight with behavioral data and AI-assisted workflows that scale research beyond manual capacity.

    My process includes:

    • Weekly usability testing (remote)

    • Funnel and drop-off analysis

    • UX and accessibility audits (heuristic & WCAG-based)

    • AI-assisted testing automation (Claude + n8n) that surfaces UX/UI issues faster than manual review alone

    • Structured reporting with severity levels and recommendations

    These insights directly inform design improvements and product roadmap decisions — particularly in high-impact flows like onboarding and activation.

  • I design mobile and web experiences for complex digital products, particularly in fintech and enterprise environments.

    My focus is on clear information architecture, intuitive task flows, frictionless onboarding, high-fidelity UI aligned with brand systems, and component-based, scalable design structures.

    From early wireframes to polished interfaces, I prioritize clarity, hierarchy, and user guidance — especially in high-stakes flows such as sign-up, activation, and transactions.

  • Consistency builds trust.

    I actively identify and resolve inconsistencies across Android, iOS, and Web platforms — from component mismatches to behavioral differences and UI deviations.

    My work has supported the evolution of structured design systems and reduced cross-platform inconsistencies by 25%, improving both user experience and development alignment.

    I document findings clearly and collaborate closely with design and engineering teams to ensure sustainable implementation.

  • Great products are built collaboratively.

    I work closely with CPOs, product owners, developers, and stakeholders to balance user needs, technical feasibility, and business objectives.

    Through structured documentation, iterative reviews, and continuous feedback loops, I ensure that design decisions are aligned, actionable, and scalable.

Projects
Black and white digital devices displaying the Türk Ticaret Bankası login screens, with a tablet showing a business meeting photo in the background.

Selected Work

Curious how I approach complex digital products?
Browse my selected projects.

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Open to Conversations

Whether it's a full-time opportunity, a collaboration, or a question about my work — reach out below. I typically respond within 48 hours.